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Coach Bob is best known as a visionary entrepreneur. He knows first-hand how important it is for the integrator and visionary to work together and the need to create successful leadership teams.

His first company was named the 26th fastest growing privately-held company in Inc. Magazine. Throughout his career, Bob has owned mail distribution companies as well as a life coaching business where implementing EOS proved to be a key component of his business success.  He became an EOS implementer to coach other entrepreneurs on how to have success with less stress. He also coaches people through his iMatter process to help people Realize What Matters Most, Clarify Who They Are, and Follow Their North Star.

Bob has been a member of Entrepreneurs’ Organization (EO) for the past 20 years and is the past Detroit Chapter President of the EO Board of Directors, in addition to being past Regional Forum Director.  Bob also served as Detroit Chapter President of the Young Entrepreneurs’ Organization (YEO).

Bob is happily married and lives in Birmingham, Michigan with his wife and two children.




Sheryl Shenefelt is Bob’s amazing wife and also a partner in all things iMatter.  Since its inception, she has been a key part of the creativity and implementation of the books, programs, and marketing as well as the architect behind the iMatter Success System.

Sheryl is also a Certified Nutritionist and the co-author of five nutrition books with David Brownstein, MD: The Guide to Healthy Eating, The Guide to a Gluten-Free Diet, The Guide to a Dairy-Free Diet, The Soy Deception, and The Skinny on Fats.  More about her can be found at

Meet The Team

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Kristie Clayton 

President/EOS® Integrator

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Victoria Treglowne 

Executive Assistant


We'd love to hear from you

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