BEHIND THE BRAND
meet
COACH BOB
Coach Bob is best known as the Visionary's Visionary. He is a #1 Best Selling Author of Unscatter the Chatter: Elevate Your Mind, Expand Your iMpact as well as an entrepreneurial leader, coach and dad. He knows first-hand how important it is for the Integrator and Visionary to work together and the need to create successful leadership teams.
​
His first company was named the 26th fastest growing privately-held company in Inc. Magazine. Throughout his career, Bob has owned mail distribution companies as well as a life coaching business where implementing EOS proved to be a key component of his business success. He became a coach to guide other entrepreneurs on how to have success with less stress. He has since left the EOS implementor community to guide people through his iMatter process helping them Realize What Matters Most, Clarify Who They Are, and Follow Their North Star.
​
What matters most to Coach Bob is to Live, Laugh and Love. His Great Gift is identifying opportunities for growth, simplifying, connecting, and inspiring action towards a greater future today. His North Star is to elevate the entrepreneurial spirit through self-mastery and connection using the disciplines of iMatter and The Visionary Forum.
​
Bob has been a member of Entrepreneurs’ Organization (EO) for the past 22 years and is the past Detroit Chapter President of the EO Board of Directors, in addition to being past Regional Forum Director. Bob also served as Detroit Chapter President of the Young Entrepreneurs’ Organization (YEO).
​
Bob is happily married and lives in Birmingham, Michigan with his beautiful wife and two awesome children Grace and Nick as well as his cool dog Brady.
meet
SHERYL SHENEFELT
Sheryl Shenefelt is Bob’s amazing wife and also a partner in all things iMatter. Since its inception, she has been a key part of the creativity and implementation of the books, programs, and marketing as well as the architect behind the iMatter Success System.
​
Sheryl is also a Certified Nutritionist and the co-author of five nutrition books with David Brownstein, MD: The Guide to Healthy Eating, The Guide to a Gluten-Free Diet, The Guide to a Dairy-Free Diet, The Soy Deception, and The Skinny on Fats. More about her can be found at www.sherylshenefelt.com