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Let’s talk about conviction, and not the conviction of putting someone away, it’s the conviction of a firmly held belief. As a Visionary, I get excited about one thing, talk about another, and am going in another direction simultaneously and it makes me seem/feel all over the place. To have conviction has been a huge breakthrough for me.

What is it?

  • Firmly held belief

  • I’m not going to settle.

  • This is who I am and where I’m going

It’s a firmly held belief, to stand for something or a commitment. It’s not settling and being imperturbable. I’m not settling or moving away from this and staying steadfast in the direction I want to go. Being true to who I am, where I’m going, and how I’m going to get there. This is for me and my life and me as a leader in my business. How do I exhibit/have conviction?

  • Clearly communicate

  • To repeat often

  • Enroll others

Clearly communicating is letting people know what your vision is, who you are and where you’re going, sharing expectations of myself and others; while being open and honest about that with feedback. If I’m not doing something, I want feedback, and I’m going to give you feedback. Repeat often. How many times does it take for a person to hear something for the first time? I’ve heard it’s seven times before they get it (and I’ve heard that seven times!). It’s not just me saying it seven times verbally. It’s a video, a book that says it, or when someone else says it. I don’t always hear it, especially if it’s from my boss, spouse, or parents. It’s important to hear it and share it often. To have a conviction of something that’s inspiring and to share it often and with passion, while being clear on that. Enroll others by asking them what they think and what their role may be in it. If they don’t agree with it, that’s fine, because it’s still the direction I’m going in my life and with my business. Conviction is a very important part of leadership and life.

So now tell me, what is one conviction that you have?


The core of what we do at iMatter is help you shift your mindset, realize what matters most, get clear on who you are, and learn how to truly live your North Star. We offer community, a safe space, and inspiration for Visionaries that are craving exponential growth and driven to expand their lives.

No matter where you are in the world, iMatter will help you gain clarity, be fulfilled, and feel connected to help you make a huge impact within yourself, your family, and your community. And by the way, as you step into your greatness you will have a ton of fun along the way…



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