Enjoy Life Now

The “Take 5” Workbook was created by Visionary Entrepreneur, Bob Shenefelt, to provide people with a quick tool to create great relationships and enjoy life now.


Sign-Up For Your FREE “Take 5” Workbook to Help You Improve Relationships, Productivity, Clarity & More!


The “Take 5” Workbook was created by Visionary Coach, Bob Shenefelt, to provide visionary entrepreneurs and their teams with a quick, succinct tool to:

  • Create great relationships
  • Grow yourself, your business and your team
  • Gain clarity and focus
  • Re-enforce values and goals
  • Be more productive
  • Reduce stress and anxiety
  • Be more fulfilled
  • And much more!

The Take 5 Workbook Includes:

  • An overview about this amazing tool
  • The Rules of Engagement
  • The 5-Minutes Check-In Process
  • The 5-Minute Check-In Worksheet

Sign-up to receive your complimentary Take 5 Workbook and start living a more productive & fulfilling life (and business) today!

Upcoming Events


iMatter Success System

The 6 steps to success program

The iMatter Success System is a journey that will help you discover what matters most, clarify who  you are, and start to identify your northstar. You will learn and practice tools, structures,  and rituals that will help you to be more focused, productive, and happy.

Sign-Up For Early Access!

The Will Book Series: The Story of WIll

Will Allen isn't thrilled to get the invitation to his family reunion. Although it has been ten years since he last attended, with his workload and bid to be the next executive vice president at his company, hanging out with the relatives isn't priority. Pressured to make the weeklong trip, he begrudgingly drives his wife and kids - who have been enduring Will's non-stop schedule - east to his small Pennsylvania hometown, hoping to use the time away to devise a plan that will assure him the promotion. When he gets pulled into conversation with a cousin at a cookout, Will is reminded that family bonds don't fade just when work gets in the way. But is that knowledge enough to bridge the distance he created with his own family?

After turning down a promotion to focus on what matters most in his life, Will Allen notices that things at his office aren’t what they once were. Meetings are scheduled without his knowledge, clients are being reassigned, and a new guy arrives to take the position originally meant for him. Meanwhile, Will’s new role as assistant coach for his son Nathan’s basketball team isn’t going that well either. When he’s not arriving late due to some work crisis, he’s getting pressured to dedicate even more time to the team. With his job already in jeopardy, Will isn’t sure he can afford to keep putting his family first. But can he afford to go back to his old workaholic ways?

With his new company starting to flourish, and his family time finally balanced, Will is starting to believe he’s got life figured out. Then a phone call in the middle of the night delivers news Will never considered: a massive heart attack has taken the life of his father. Although Will had put distance – both mentally and with miles – from his parents during much of his adulthood, the pain he feels over the loss of his dad makes Will realize he underestimated his true feelings for his parents. Life begins changing for Will again, from a secret he uncovers in his parents’ files to welcoming his mom – possibly permanently – to his home. In the midst of it all, Will sets his sights on even greater ambition: Establishing a legacy to leave behind for his children. But before he can realize his legacy, Will must first look back at his past, and find a way to bring the two together.


Feature Film - Coming Soon!

The feature film What Matters Most, based on the Will book trilogy, is currently in development. Look for more details coming soon!


Work With Us

The iMatter Success System offers solutions for individuals as well as groups. We can serve you no matter where you are in the world with our virtual and in-person service options. Services available under the iMatter umbrella include: self study programs, VIP coaching, team building, retreats, speaking engagements, workshops, webinars and more. 

Contact us for a complimentary call to share your needs and goals, and learn how iMatter can help you enjoy life now!

VIP Personal Coaching

An iMatter coach will help complete an in depth dive on where you are right now, and help you determine how to be exponentially more productive and enjoy life now

The Producer's Club

A virtual forum for producers both at work and in life that includes a bi-weekly phone call for 90 days with other producers and an iMatter coach. Producers share their dreams, priorities, and fears within a safe space, which in turn creates a larger sense of community.

Bob has truly opened my mind by teaching me how vitally important spirituality is to achieving fulfillment and happiness. Through the iMatter process, I have learned to understand the possibilities that exist around me. As a result, I am able to welcome each day with more clarity and energy (enthusiasm). The iMatter process has helped to elevate my awareness of the power of relationships between individuals and the universe.
— Ted Haddad, Co-founder of Azimuth Capital Management


Retreats are offered for business executive teams, EO forums, EO Chapters, and groups of people that want to get away for a few days. The group will use the tools to learn how to create great relationships, gain trust, and get to know themselves and each other even more.

Team Building

An iMatter coach will come into your business and do team building exercises if you can’t get away. Your team will learn how to create great relationships by creating trust and open communication in a safe space, which will in turn make your team more productive and tighter.  



Workshops are available for EO Forums, regional universities, and EO Moderator Retreats.  There are three components to the workshop: prep work, experiential learning during the workshop, and follow-up with a certified coach workshop.  Participants will contemplate deeply and then practice the tools, tactics, and mindset within the workshop. Participants leave feeling energized, feeling clear on who they are, and have a plan on how to create great relationships with themselves and others.


Bob’s facilitation of our Forum’s retreat, along with the iMatter tools, dramatically helped our EO forum get to a new, deeper level that has been fantastic. The lessons learned also helped me immensely with balance in my life and enhancing the relationships that matter most.
— Darton Case, President of DartAppraisal.com, past Chairman of EO Global Organization


Key Note Addresses are available for (but not limited to) the following subjects:

Creating Great Relationships
Learn how to create great relationships to not feel alone and to learn from others and myself while sharing in a safe space.

The Will Series
Follow a fable about a man that loses his way then gains clarity and balance in his life.

Thriving in the Wisdom Age
How do I thrive as an individual, leader, and entrepreneur in this Age.

Finding and Using Your Great Gift
A guided approach to finding and using your great gift.


The iMatter MindScan assessment is a unique look into how you go about thinking. What are the things you naturally pay attention to when thinking and making decisions---and the things you tend to over look.

Be prepared, this tool will literally revolutionize the way you “think about thinking” as it relates to you, your business and the people with whom you interact.

Become A Certified Coach

The next step in the journey is to become a certified coach and change your community by creating your own Community for Character. Certification for coaching is available.

I am grateful I was able to attend Bob’s presentation to EO last year. The program was great. His ideas and concepts are challenging and he is skilled in engaging a group. Most importantly, the tools he provided allowed us to implement the ideas easily and successfully. I believe his concepts will help all who are looking to take their Forum deeper and make it more important in their lives.
— Curt Rager, CPCU, President / CEO of Autumn Associates

The iMatter Blog

Sign-Up For Your FREE “Take 5” Workbook to Help You Improve Relationships, Productivity, Clarity & More!



Do you remember the first time you knew you mattered?

Not simply that someone, like a teacher, parent or friend, told you, but that you knew, deep inside, that you and your life mattered? For children, this moment of awareness can be the most defining development of their young lives, and can shape the paths they take, the relationships they form and their inherent self-worth. 

Founded on the principles of the iMatter™ program, iMatter for Kids™ is a 501 (c)(3) non-profit organization established to help kids realize they matter.


The iMatter Movement

Imagine an innovative, global movement that is connecting billions, to themselves. Our motto is “it starts with me, but it’s not all about me”. The iMatter journey is a structure designed to help you realize what matters most, clarify who you are, and how to follow your North Star. By using the iMatter tools, tactics, and mindset, you will become more creative, fulfilled, and be able to make a huge difference in yourself, your family, and your community. 

Bob Shenefelt

Bob is a successful entrepreneur, co-author of three books, and the visionary leader behind iMatter™. He is an expert in teaching authentic leaders how to be successful and happy, and he inspires action toward a greater future.

As a lifelong devotee to achieving goals and personal fulfillment, Bob produced a proven success system that includes tools and insights based on lessons he has learned, as well as some of the key practices he lives by in his life…clarifying, simplifying and sharing.  This journey, called iMatter, was founded in 2004 and is now expanding into global markets.  Bob's great gift is to inspire change from the inside out.  

One of Bob's passions is iMatter for Kids, a non-profit organization that was founded in 2008 and is growing exponentially into more communities.  By following his North Star (a component of the iMatter process), Bob is fulfilling his dream of growing kids, growing entrepreneurs, and growing communities.  

In addition to iMatter, Bob also owns RCS International, a Canadian-focused distribution company that is reinventing the shipping and packaging industry around core principles of expert customer service.

Bob is an active member of Entrepreneurs' Organization (EO), and he’s served on the EO Board, was the past President of the Detroit Chapter, and past Regional Forum Director.  Bob also served as President of the Detroit Chapter of the Young Entrepreneurs Organization (YEO).

Bob is the current President of the Derby Middle School PTA located in Birmingham, MI and is bringing innovation into running PTA meetings.  He has also created The Parent Forum, so parents remain informed about issues facing our children in today's world. 

Previously, Bob was the founder of Great White North, a distribution firm that was named Inc. Magazine's 26th fastest growing privately-held company in 1998.

A native of Livonia, Michigan, and a graduate of Western Michigan University.  Bob, his wife Sheryl, daughter Grace and son Nicholas are proud residents of the amazing community of Birmingham, Michigan.

J.P. Hogan

J.P. Hogan is a retired U.S. Army Colonel and goal-driven business leader. In JP's 29-plus years of active service, he served in Southeast and Northeast Asia, Europe, Africa, the Middle East and in the Pacific. He was selected as a commanding officer at multiple levels for US Army units overseas, and served as Chief of Staff for two different senior military staffs.

Following his military service, JP spent more than 10 years working with automotive companies and with the Department of Defense as a consultant and strategic planner. helping clients assess current business circumstances and define opportunities for improved performance. He provided in-plant consultative services to manufacturing management and labor leadership at several Ford locales, managed a group of in-plant training consultants in Visteon faciliites, and provided mentorship support to senior management personnel within DaimlerChrysler. As a senior consultant/strategic planner for Joint Task Force (JTF) 519 at Pearl Harbor, Hawaii JP offered senior-level mentorship for JTF's leaders, provided direct support to operational planning and execution, designed the JTF Knowledge Management System and served as a primary architect of the JTF decision-making process.

While in the consulting field, JP was introduced to the Imatter Success System.  JP was so taken by the power of iMatter that he retired from the consulting business and became a vested partner in iMatter.

In recent years JP co-founded and operates a leadership development program focused on helping prepare ROTC cadets at several universities in North Texas for their future roles as US Army leaders,  The program (Passing the Torch) includes regular coaching, teaching and mentoring session with cadets on campus and at various battlefield locations in the US and Europe.  

JP completed undergraduate work at Eastern Michigan University, earned a Masters of Public Administration at Shippensburg University and completed post graduate work in Strategic Studies at the US Army War College in Carlisle, Pennsyvlania.

The consistent thread through JP's varied experiences is his appreciation for what the human soul undergoes in tense situations faced by senior leaders in the public, private and military sectors. This has given him an understanding of the power of sharing, the value of clarity and the importance of knowing what matters most.

Bob has helped me see that it is possible to combine spirituality with business and accomplishments; they can work together. He has taught me the power of appreciation. I appreciate things a lot more than I used to. As a result I am happier. Through his teachings I am now more conscious of what I say, which results in verbiage that is more consistent with what I mean. This has brought me closer to the person I am.
— Gino Wickman, Creator of EOS, Author of "Traction"

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