Create Great Relationships

The 2-Minute Check-In tool, created by Visionary
Entrepreneur, Bob Shenefelt, lays the groundwork for a great relationship. This tool provides people with a quick way to create great relationships and be exponentially productive.


Welcome to iMatter


Imagine an innovative, global movement that is connecting billions, to themselves. Our motto is “it starts with me, but it’s not all about me”. The iMatter journey is a structure designed to help you realize what matters most, clarify who you are, and how to follow your North Star. By using the iMatter tools, tactics, and mindset, you will become more creative, fulfilled, and be able to make a huge difference in yourself, your family, and your community. iMatter can help you no matter where you are in the world with in-person and virtual service options. 

Contact an iMatter team member today to learn how iMatter can help you reach your business and personal goals,
so you can enjoy life and be exponentially productive.


iMatter Services

imatter success system

The iMatter Success System is offered as an online program that will help you discover what matters most, clarify who you are, and identify your North Star.  You will learn and practice simple and effective tools and tactics so you can be exponentially productive. 

VIP Personal Coaching

An iMatter coach will guide you through an in-depth exploration of where you are now and what you want for your future. You'll determine what matters most, find clarity of purpose, and learn to create great business and personal relationships, so that you can enjoy life and be exponentially productive. Perfect for entrepreneurs and business leaders, career changers, recent college graduates and those preparing to re-enter the workforce.


iMatter workshops focus on a variety of business and relationship-based topics, and are open to individuals or groups.  All of our workshops include prep work, experiential learning, and follow-up with a certified coach.  During the workshop, you will have plenty of time to contemplate deeply and practice using the iMatter tools, tactics, and mindset. You will leave feeling energized, having clarity about what matters most, and with a plan in place to help you achieve it.  Visit our events page for the latest workshop offerings, or contact us to request a custom workshop presentation for your business, professional association, EO forum or EO moderator retreat. 

Speaking Engagements

Key note addresses are available for (but not limited to) the following subjects:

Creating Great Relationships
Learn how to create great relationships to not feel alone and to learn from others and yourself while sharing in a safe space.

The Will Series
Follow a fable about a man that loses his way then gains clarity and balance in his life.

Thriving in the Wisdom Age
How do I thrive as an individual, leader, and entrepreneur in this Age.

Finding and Using Your Great Gift
A guided approach to finding and using your great gift.

Retreats and Team Building

Does your business executive team, EO forum, EO chapter, or other group want to get away for a few days to re-focus and re-energize? An iMatter coach will visit you at your retreat site. Using the iMatter tools, tactics and mindset, your coach will help your group create great relationships, gain trust, and get to know themselves and each other even more. If your group can't get away, iMatter can come to your business or other location to lead workshops and team building exercises. 


The iMatter MindScan assessment is a unique look into how you go about thinking. What are the things you naturally pay attention to when thinking and making decisions---and the things you tend to over look.

Be prepared, this tool will literally revolutionize the way you “think about thinking” as it relates to you, your business and the people with whom you interact.

Become A Certified Coach

The next step in the journey is to become a certified coach and change your community by creating your own Community for Character. Certification for coaching is available.



I am grateful I was able to attend Bob’s presentation to EO last year. The program was great. His ideas and concepts are challenging and he is skilled in engaging a group. Most importantly, the tools he provided allowed us to implement the ideas easily and successfully. I believe his concepts will help all who are looking to take their Forum deeper and make it more important in their lives.
— Curt Rager, CPCU, President / CEO of Autumn Associates
Bob has helped me see that it is possible to combine spirituality with business and accomplishments; they can work together. He has taught me the power of appreciation. I appreciate things a lot more than I used to. As a result I am happier. Through his teachings I am now more conscious of what I say, which results in verbiage that is more consistent with what I mean. This has brought me closer to the person I am.
— Gino Wickman, Creator of EOS, Author of "Traction"
Bob’s facilitation of our forum’s retreat, along with the iMatter tools, dramatically helped our EO forum get to a new, deeper level that has been fantastic. The lessons learned also helped me immensely with balance in my life and enhancing the relationships that matter most.
— Darton Case, President of DartAppraisal.com, past Chairman of EO Global Organization
Bob has truly opened my mind by teaching me how vitally important spirituality is to achieving fulfillment and happiness. Through the iMatter process, I have learned to understand the possibilities that exist around me. As a result, I am able to welcome each day with more clarity and energy (enthusiasm). The iMatter process has helped to elevate my awareness of the power of relationships between individuals and the universe.
— Ted Haddad, Co-founder of Azimuth Capital Management

The Will Book Series: The Story of Will

Will Allen isn't thrilled to get the invitation to his family reunion. Although it has been 10 years since he last attended, with his workload and bid to be the next executive vice president at his company, hanging out with the relatives isn't a priority. Pressured to make the week long trip, he begrudgingly drives his wife and kids - who have been enduring Will's non-stop schedule - east to his small Pennsylvania hometown, hoping to use the time away to devise a plan that will assure him the promotion. When he gets pulled into conversation with a cousin at a cookout, Will is reminded that family bonds don't fade just when work gets in the way. But is that knowledge enough to bridge the distance he created with his own family?

After turning down a promotion to focus on what matters most in his life, Will Allen notices that things at his office aren’t what they once were. Meetings are scheduled without his knowledge, clients are being reassigned, and a new guy arrives to take the position originally meant for him. Meanwhile, Will’s new role as assistant coach for his son Nathan’s basketball team isn’t going that well either. When he’s not arriving late due to some work crisis, he’s getting pressured to dedicate even more time to the team. With his job already in jeopardy, Will isn’t sure he can afford to keep putting his family first. But can he afford to go back to his old workaholic ways?

With his new company starting to flourish, and his family time finally balanced, Will is starting to believe he’s got life figured out. Then a phone call in the middle of the night delivers news Will never considered: a massive heart attack has taken the life of his father. Although Will had put distance – both mentally and with miles – from his parents during much of his adulthood, the pain he feels over the loss of his dad makes Will realize he underestimated his true feelings for his parents. Life begins changing for Will again, from a secret he uncovers in his parents’ files to welcoming his mom – possibly permanently – to his home. In the midst of it all, Will sets his sights on even greater ambition: establishing a legacy to leave behind for his children. But before he can realize his legacy, Will must first look back at his past, and find a way to bring the two together.


iMatter Blog


Upcoming Events


Founded on the principles of the iMatter™ program, iMatter for Kids™ is a 501(c)3 non-profit organization established to help kids realize they matter.


Meet the iMatter Team

Bob Shenefelt, founder

Bob Shenefelt is a successful entrepreneur, author, speaker, visionary leader, and founder of iMatter™. Bob's strengths lie in his unique ability to create trusted relationships, listen for growth opportunities, create a simple plan, and inspire action toward a greater future, today. He is an expert in teaching authentic thought leaders how to be successful and happy, and he inspires action toward a greater future.

As a lifelong devotee to goal­-setting and personal fulfillment, Shenefelt produced several tools based on lessons he has learned, as well as some of the key practices he lives by in his life...clarifying, simplifying and sharing. The ensuing process, and his passion for facilitating the success of entrepreneurs and communities, is now being shared in the form of a business life services company — iMCoachBob. Bob's great gift is to inspire change from the inside out.  

Bob is a highly sought after speaker and facilitator on a variety of topics, including, “Creating Great Relationships”, “What Matters Most”, “Realizing Your Lifestyle”, and “Taking Your Team to a Deeper Level”.

Recently, Bob completed his training as a Professional EOS (The Entrepreneurial Operating System) Implementer. EOS® is a powerful system that takes a holistic self-­sustaining approach to building a great company. It helps a business owner get the most out of their business.

In 2004, Bob founded iMatter which helps people to realize what matters most, clarify who I am, follow my North Star, and be happy.
Bob’s love for children led him to co-­found the nonprofit, iMatter for Kids, which is dedicated to helping young people realize they matter, they have a voice, they can say what they believe, and stand up for what is right.

In addition to iMCoachBob and iMatter, Bob owns RCS International, a Canadian-­focused distribution company that is reinventing the shipping and packaging industry around core principles of expert customer service.

Previously, Bob was the founder of Great White North, a distribution firm that was named Inc. Magazine’s 26th fastest growing privately ­held company in 1998.

Bob is an active member of Entrepreneurs’ Organization (EO) and is the past President of the EO Board of Directors of the Detroit Chapter as well as past Regional Forum Director. Bob has also served as President of the Detroit Chapter of the Young Entrepreneurs Organization (YEO).

A native of Livonia, Michigan and a graduate of Western Michigan University, Bob is a proud resident of Birmingham, Michigan with his wife Sheryl, daughter Grace and son Nicholas.

J.P. Hogan, partner

J.P. Hogan is a retired U.S. Army Colonel and goal-driven business leader. In JP's 29-plus years of active service, he served in Southeast and Northeast Asia, Europe, Africa, the Middle East, and in the Pacific. He was selected as a commanding officer at multiple levels for US Army units overseas, and served as Chief of Staff for two different senior military staffs.

Following his military service, JP spent more than 10 years working with automotive companies and with the Department of Defense as a consultant and strategic planner. He provided in-plant consultative services to manufacturing management and labor leadership at several Ford locales, managed a group of in-plant training consultants in Visteon faciliites, and provided mentorship support to senior management personnel within DaimlerChrysler. As a senior consultant/strategic planner for Joint Task Force (JTF) 519 at Pearl Harbor, Hawaii, JP offered senior-level mentorship for JTF's leaders, provided direct support to operational planning and execution, designed the JTF Knowledge Management System, and served as a primary architect of the JTF decision-making process.

While in the consulting field, JP was introduced to the iMatter Success System.  JP was so taken by the power of iMatter that he retired from the consulting business and became a vested partner in iMatter.

In recent years, JP co-founded and operates a leadership development program focused on helping prepare ROTC cadets at several universities in North Texas for their future roles as US Army leaders. The program (Passing the Torch) includes regular coaching, teaching, and a mentoring session with cadets on campus and at various battlefield locations in the US and Europe.  

JP completed undergraduate work at Eastern Michigan University, earned a Masters of Public Administration at Shippensburg University and completed post graduate work in Strategic Studies at the US Army War College in Carlisle, Pennsyvlania.

The consistent thread through JP's varied experiences is his appreciation for what the human soul undergoes in tense situations faced by senior leaders in the public, private, and military sectors. This has given him an understanding of the power of sharing, the value of clarity, and the importance of knowing what matters most.


Get Started with iMatter Today!

Call: 877-379-8171

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